When at MCM, I initiated a new campaign that centered around new and exciting products being offered. Each week, I’d write a script, film and edit the video, and create an email that would go out to our user base on Saturday. I assembled a set in the warehouse, building workbenches, signage, and setting up…
Fibre Glast wanted to bring responsive emails to their weekly campaigns. I hand coded responsive templates and produced several emails for them to use. These were sent via Listrak. Below are some examples. Save 30% with This Huge Clearance Corner Update Featured Product: System 1000, 2000, 3000 Epoxy Resins Customer Spotlight – Matt Glagola and…
Fibre Glast is launching a new line of paint to compliment their existing line of gel coats. They wanted to brand the line, as the family would encompass several hundred products. I worked with the team to create a logo that signified the broad spectrum of colors in which the paint is available, while maintaining…
While at MCM Electronics, I produced two to three emails per week promoting new products, special promotions, and other communications. In 2015, I created several responsive templates that were used moving forward. Frequently, A/B tests were performed on subject lines, message content and send days and times. Emails were sent out from various vendors over…
