MailChimp - Now With More Context!
A bit ago, MailChimp came out with another revision to their site. Their revisions are always great and they're always taking steps forward. Past revisions offered better interfaces for creating emails; things like a fancy WYSIWYG editor, etc. Mostly pre-campaign features.
This revision seemed to focus more on the analytics end of things; the post-campaign features. They now feature a much enhanced analytics package with tons of my favorite thing; context!
Check out the screen shot above that calls out a few of the areas they present very well. Not only does MailChimp compare your current campaigns performance to your account average, it also compares it to your industry average based on other like accounts they manage. I think this is wonderful, as stand-alone numbers are fun, but without knowing how these numbers compare to some other relevant numbers, no measurement can be made, and no action can be taken. They even go as far as to put it in MailChip terms in the green box at the bottom of the screen shot.
Other features they provide which provide context are the ability to see a domain performance report compare opens by location with an interactive flash map.
Good job, MailChimp. Keep up the good work!
Hey Christian! I was checking out your website. Very nice. Anyway I ran across this post. I have been debating on what to use for newsletters for my freelance and I have been messing with mail chimp. I like it a lot. I think it will be the preferred choice!
Posted by
Lindsey |
April 17, 2009 9:27 AM
Cool. I absolutely love MailChimp. It's easy to use, is well supported and very cost effective. If you have any questions, let me know.
Posted by
Christian |
April 17, 2009 9:56 AM