AdWords:Seminars for Success in Columbus
Nov
2
'08
About a week ago, I attended Sitening's AdWords:Seminars for Success in Columbus. These are full day, in person seminars that are devoted purely to, well, Google AdWords. Currently, they offer two different seminars; AdWords 101 and AdWords 102, which are ticketed as beginner and intermediate, respectively. Although I've been using AdWords pretty heavily over the past five months, I thought it best to attend both seminars, just in case there may be some valuable basics that I missed out on.During day one, Anastasia Holdren talked mainly about how AdWords works, starting your own AdWords account and different features associated with AdWords. This was great for those who were new to paid advertising, of which there were several. In addition to paid advertising, the seminar focused a decent amount on SEO, which in reality, needs to go hand in hand with an SEM effort. Day one also focused on conversion tracking, developing quality keyword lists and the Google network.
Day one wrapped up with an hour of Q and A with Stasia and the group. It's always neat to talk to others in different industries about how they are using AdWords, structuring accounts and what kind of results they are seeing.
After a short trip to my hotel, a $5 foot long (which quickly turns into a $10 foot long when you opt for double meat and cheese), some family guy and a catch up session on email, I was off to sleep.
I was excited about day two. I had high hopes of learning more advanced AdWords trickery. While we covered some more basic topics: AdWords Editor, location and demographic targeting, dynamic keyword insertion and basic KPIs, there were a few things that I really found helpful. We talked a bit about MCCs (My Client Centers), which I knew a bit about, but didn't know all the details. Also, we discussed all the different types of ads that Google now offers. Of course, text and image ads are common, but Google is also providing an avenue for creating radio, print and TV ads, all through your AdWords account! As a company, we are always looking for ways to make things easier on systems and employees..this is a great example of how Google is on the same page.
Speaking of making things easier, the AdWords API was also brought up. Although it isn't free (and requires you have an MCC), this can be a great way for your backend system to communicate with AdWords, automating tasks like bid management and creating keywords for new products. There were a few programmers there that were using this functionality to the fullest.
The classes are $250 each, come with a bit of Google swag as well as a $50 AdWords credit. For more information, visit http://sitening.com/google-adwords/. If you hurry, you may be able to get in on the Hawaii seminar!
Labels: AdWords, Paid Advertising, Seminars
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