MCM Electronics Promotional and Transactional Emails
Posted in Email Marketing
While at MCM Electronics, I produced two to three emails per week promoting new products, special promotions, and other communications. In 2015, I created several responsive templates that were used moving forward. Frequently, A/B tests were performed on subject lines, message content and send days and times. Emails were sent out from various vendors over the years, including CheetahMail, ExactTarget and Listrak.
Further, I created and implemented several automated campaigns, including shopping cart abandonment, welcome series, back in stock notification, and winback campaigns.
Here are some examples of the emails created.